Women who love wearing unicorns and daisies on their sleeves have always gotten their dreamy frills from Thai designer brand Sretsis. A palindrome for the word sisters, the style powerhouse was founded 20 years ago by the Sukhahuta sisters — Klyduan, Pimdao and Matina — while Pimdao was still studying fashion at Parsons School of Design in New York. To celebrate the brand’s two decades of fanciful clothing and rich history, the public can now visit “Into Sretsis Universe”, an immersive exhibition at the hip ATT 19 gallery on Charoen Krung Road.
Shutterbugs of Instagram will find plenty of photo-ops to fill their feed here, where a giant, floral armchair at the first floor entrance introduces the label’s fall/winter 2022 collection called “Dollhouse Hideaway”. Upstairs, visitors can wander through the world of Sretsis, a journey that begins at a labyrinth installation featuring the brand’s most iconic prints. This leads to the cinema room, where you can sit on cushy, floral beanbags and watch “Sretsis Tale”, a film directed by Khamkwan, featuring animation by Terawat Teankaprasith, a long-time collaborator who has designed some of Sretsis’ most memorable prints.
Tales through textiles
In the next room, a stunning display of floor-to-ceiling textile scrolls tell the story of how the brand’s design ethos has transformed over the years. Fans of Sretsis will recognize the yellow velvet Benjarong print once sported by American-Japanese model Kiko Mizuhara. There are also obscure but significant treasures from the earlier eras, such as a print that had led Klyduan to her husband — they first met when she commissioned his studio to design it. While the girly-girl brand might appear saccharine at first glance, their textiles reveal both a tongue-in-cheek playfulness, as well as a mindfulness in keeping with the times. Classic prints like leopard spots get a fun update with the addition of cherries, while roses come in a rainbow palette, a nod to the diversity and pride movements.