Nestled in the northeastern corner of India, Assam is a region of unparalleled beauty, where vibrant landscapes, rich biodiversity, and cultural heritage converge. The state is traversed by the meandering Brahmaputra River, encircled by rich landscapes, teeming with biodiversity, and home to the world’s largest tea-growing region.

Sip Tea from the land of unmatched excellence
The name Assam translates to “unrivaled,” a fitting description for a region where the tea is so exceptional that it is said, “You can’t start your day without a sip of Assam tea.” The region’s tea, renowned for its bold flavor and malty richness, is grown along the Brahmaputra River at altitudes ranging from 45 to 60 meters above sea level. The fertile soil, coupled with a humid climate and ample rainfall, produces a brew unlike any other.
The state’s lush plantations are a must-see for those wishing to understand the art of tea production. The most renowned variety is Assam tea, a robust black tea cultivated in the region for which it is named. Celebrated for its invigorating, full-bodied flavor and distinct malty taste, it is the perfect choice for a revitalizing start to the day.
Visitors can experience firsthand the process of plucking leaves, talk to the passionate growers, and sample the many variations of Assam’s tea. For tea aficionados, this is an experience not to be missed. We also suggest exploring nearby attractions such as Kaziranga National Park, Kamakhya Temple, and a host of other remarkable destinations.
The Cultural Allure of Masala Chai
The bold flavor of Assam tea makes it a key component in blends like English Breakfast Tea and Masala Chai, a beloved and iconic beverage in India. “Masala” refers to spice, while “chai” means tea. Infused with a blend of aromatic spices such as cardamom and ginger, Assam tea is transformed into a comforting, fragrant concoction. When the tea is blended with milk and said spices, the resulting flavor is not overpoweringly spicy but rather rich, mellow, and exquisitely fragrant, offering a soothing yet aromatic experience. Traditionally served in small clay cups, Masala Chai is enjoyed across India — whether from a roadside vendor or at a bustling café. Its warming, spicy flavors offer an unforgettable taste of Indian culture.

Explore Assam’s Natural and Cultural Wonders
While Assam’s tea plantations are a primary draw, the state’s cultural and natural offerings are equally captivating.
- Guwahati: As the largest city in Assam and the gateway to the northeastern region, Guwahati serves as the perfect starting point for any adventure. Steeped in history, culture, and natural beauty, Guwahati is home to iconic attractions such as the Fancy Bazaar and Paltan Bazaar, where you can shop for exquisite local handicrafts, textiles, and sample traditional Assamese cuisine.

- Kaziranga National Park: Kaziranga National Park, home to the world’s largest population of one-horned rhinoceroses, stands as a national treasure of India. Located approximately 5 hours by car from Guwahati, it was designated a UNESCO World Heritage Site in 1985. Nature lovers can embark on thrilling safaris to witness the majestic rhinos, along with a rich array of other wildlife species that call this sanctuary home.

- Kamakhya Temple (A Spiritual Epicenter): For those interested in India’s spiritual heritage, the Kamakhya Temple in Guwahati is a must-visit. Dedicated to the goddess Shakti, the temple stands atop the Nilanchal Hills, offering breathtaking views of the surrounding landscape. Known for its simple yet stunning architecture, Kamakhya Temple is one of the most revered pilgrimage sites in India, drawing visitors from across the country and beyond.

- Majuli Island (A Cultural Paradise): Majuli Island, located in the Brahmaputra River just 20 kilometers from Jorhat, is the world’s largest river island. Spanning 1,250 square kilometers, this serene island offers visitors a glimpse into Assam’s indigenous cultures. Known as the cultural capital of Assam, Majuli is dotted with vibrant satras (monasteries) and showcases traditional Assamese dance, music, and art. Its tranquil beauty and unique heritage make it a captivating destination for cultural enthusiasts.

Curator’s Recommendation: Masala chai, a fragrant and warming blend of spices, is served on all Thai Airways flights, both in Economy and Royal Silk Class, inbound and outbound to India — offering a taste of authentic Indian comfort at 30,000 feet.
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