Say goodbye to the old days of paying additional eye-watering shipping fees and taxes when ordering your fancy phone cases from abroad. The offline experience is here at last, so you can really get a feel for your tech accessories before splurging on them. CASETiFY, the global lifestyle tech brand, has just launched their first ever pop-up store in Southeast Asia on the first floor of CentralWorld.
Situated in the Atrium zone, the store will be here until March 26, 2023. According to the brand’s Head of New Markets, Beatrix Wong, Thailand is one of the biggest customers of CASETiFY, which is why they’ve decided to plant their first physical store in this zone. “Although it is a pop-up store, I’m thrilled to see how it’s so well done and feels almost like our other full stores abroad,” says Beatrix. “I think the reason CASETiFY is so popular is because we encourage everyone to express their individuality, as we have so many designs and colors available to reflect that. There’s literally something for everyone. We’re here to test the market and if there’s good feedback, a permanent store will surely follow.”
Along with the grand opening, the store also launched a new collection called “Jeff Satur x CASETiFY”. The collection, which goes beyond phone cases, is expected to be a hit among the pop singer’s Thai fans. This collaboration with Warner Music Thailand will also feature AirPod cases, iPad cases and water bottles featuring phrases and Saturn motifs inspired by Jeff’s songs and personality. Other global names and artists CASETiFY has worked with in the past include Coca-Cola, Disney, Yohji Yamamoto, the NBA and Blackpink.