5 Things We Love About The Standard, Pattaya Na Jomtien

The Standard, Pattaya Na Jomtien redefines what a beach escape in Pattaya can be—vibrant, sophisticated, and effortlessly cool. From its bold design and creative food scene to its first-of-its-kind beach club and family-friendly vibe, it’s a destination that balances energy with ease. For travelers looking for a fresh kind of Thai coastal getaway, this is one hotel that truly sets a new standard.

Spacious with 161 rooms and suites, lush gardens, and the brand’s first-ever beach club, the hotel offers a blend of style, creativity, and calm—away from the neon rush of downtown Pattaya and here are five reasons why we love The Standard, Pattaya Na Jomtien, a new destination on Thailand’s eastern coast.

1. Bold, Playful Design

From the moment you arrive, design takes center stage. The property’s look is a vibrant mix of curves, textures, and colors—balancing brutalist concrete forms with organic shapes and open, light-filled spaces. Everything feels fresh yet inviting, from the airy lobby to the sleek guest rooms featuring rain showers, king-size beds, and curated details that add personality without pretension. Even the staff uniforms, created by Thai fashion brand Vickteerut, add a stylish touch that fits the hotel’s creative spirit.

2. A New Kind of Pattaya Escape

Forget the flashing lights and bustling nightlife that Pattaya is known for—The Standard is rewriting the script. Located in Na Jomtien, a quieter stretch of coastline, it’s all about sun, sea, and serenity. Here, you’ll find clean beaches, sea breezes, and a laid-back rhythm that attracts weekenders from Bangkok and travelers seeking something more refined. It’s Pattaya’s cooler, calmer area—where good design and good vibes take the lead.

3. The Beach Club Everyone’s Talking About

Esmé Beach Club, the first-ever for The Standard brand, is the hotel’s social heart. By day, it’s a sun-drenched paradise for lazy lunches and creative cocktails; by night, it transforms with live music, DJ sets, and the occasional sunset ritual featuring gongs and rhythmic drums. The food leans toward coastal flavors—fresh seafood, bold Thai spices, and Latin-inspired bites—all served right by the water. It’s effortlessly fun, chic, and perfectly “Standard.”

4. Culinary Creativity Everywhere

Dining at The Standard is more than just a meal—it’s an experience. Sereia, the hotel’s signature coastal grill, celebrates Chon Buri’s seaside heritage with locally sourced seafood and fire-grilled dishes bursting with flavor. The Pool serves crisp cocktails and global small plates in a relaxed, stylish setting. Every corner feels like an invitation to linger, whether you’re sipping rosé under the sun or sharing a late-night bite after a swim.

5. Perfect for Both Chill Seekers and Families

While its design and beach club might hint at a couples’ retreat, The Standard is surprisingly family-friendly. Spacious rooms, including Family Bunk options and private pool suites, make it easy for everyone to feel at home. The open gardens, beachfront lawns, and calm waters offer plenty of space for kids to play and adults to unwind. It’s proof that a resort can be both stylish and comfortable for all generations.

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