In recent years, “Forest Bathing”—or Shinrin-yoku—has evolved from a quiet Japanese tradition into a global wellness revolution.
This surge in popularity is far from a coincidence; it is a primal response to our hyper-connected, urbanized lives. As “technostress” and burnout reach unprecedented peaks, modern travelers are seeking more than just a getaway—they are seeking a remedy.
Why We are Heading Back to the Trees
Forest bathing has become deeply meaningful because it offers a scientifically validated escape from the digital grind. Research reveals that trees emit phytoncides—organic compounds that naturally bolster the human immune system and reduce cortisol levels. But beyond the biology, it provides a rare sanctuary of silence. In a world that never stops talking, the forest offers the ultimate luxury: the opportunity to unplug, reset the nervous system, and simply be still.
As the force behind Mission Earth, Cherry-Khemupsorn is not just talking about sustainability—she’s inviting us to breathe it in. We sat down with her to discuss the power of “Forest Bathing” and why the future of the planet starts with a single, mindful breath.
The Visionary Behind the Mission
Q: Let’s start with the big picture. What exactly is Mission Earth, and what drives its core philosophy?
Cherry: Mission Earth is essentially a strategic alliance designed to drive sustainability across every level—from government and private sectors to local communities. We act as a bridge, balancing nature, people, and the economy under the ESG framework. But beyond the corporate jargon, we believe environmental change doesn’t start with data or technology; it starts from within. It’s about creating a “sense of belonging” with nature. If you feel connected to the earth, your behavior changes naturally and permanently.
The Art of the Forest Bath
Q: You’ve recently partnered with Royal Orchid Holidays (ROH) to launch Forest Bathing tours. What was the spark behind this collaboration?
Cherry: We wanted to redefine travel. It shouldn’t just be about visiting a beautiful “check-in” spot; it should be a journey back to yourself. ROH shares our vision for responsible tourism and holistic well-being. Together, we’ve designed a space where travelers can pause, recover, and truly listen to the whispers of the wild.
