Belgium is synonymous with beer — not merely because of its vast array of brands, but because the art of brewing has woven itself into the very fabric of Belgian life and culture. In recognition of its profound cultural significance, Belgium’s beer heritage was added to the UNESCO Intangible Cultural Heritage list in 2016.
To truly understand why beer is so integral to this nation’s identity, a visit to Belgian Beer World in Brussels is a must. Nestled in a historic neoclassical building in the heart of the city, Belgian Beer World offers an immersive journey into the history and craft of Belgian beer in a fun way. This is not merely a beer museum, but also an educational hub offering an engaging and interactive experience throughout your visit.
Museum Set in a Historic Building in the Heart of the City
Belgian Beer World is situated within the illustrious La Bourse building, at the heart of Brussels’ historic old town. Constructed between 1868 and 1873, this architectural gem exemplifies neoclassical design. Once serving as the stock exchange for several decades, the building was later closed for renovation and has since been transformed into a museum.
Unveil the Untold Stories of Belgian Beer
The museum unfolds across 6 immersive zones, each one revealing a new chapter in the journey of this iconic beverage, from its ancient roots in Roman times to its blossoming in Belgium. While the fundamental ingredients of Belgian beer — grain, water, hops, and yeast — remain universal, it is the unique alchemy of influences, paired with a deep passion for the craft, that has enabled Belgians to perfect brewing techniques. The result? A stunning array of beers, each distinct in flavor, hue, and aroma, setting Belgian brews apart from any others in the world.
At every zone within the museum, visitors are immersed in the fascinating world of beer, brought to life through a blend of infographic, cutting-edge digital technology, and carefully curated exhibits. Engage with historical brewing tools, explore the diverse ingredients that shape the flavors of beer, and discover the array of unique glasses designed for different varieties of this beloved drink. Interactive quizzes add a playful element, while the opportunity to sample a wide range of beers — including non-alcoholic options for younger guests — offers a tantalizing journey for the palate.
One standout attraction is the interactive zone where visitors can embark on a quest to discover their ideal beer flavor, guided by a sophisticated program that tailors recommendations based on individual preferences. It’s a unique experience that adds a personalized touch to the visit. And for those seeking to take home a piece of the experience, the museum’s souvenir shop offers an array of keepsakes to commemorate the adventure.
Belgian Beer World
Opening Hours: Sunday to Thursday, 10.00 – 18.00
Friday and Saturday, 10.00 – 19.00
Website: www.belgianbeerworld.be/en
Plan to visit Belgian Beer World. Fly to Brussels with Thai Airways!
