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A unique embroidery of Hungary (Photo Credit: iStockphoto)

Indulge in Matyó embroidery, a unique of Hungarian folk art!

A unique embroidery of Hungary (Photo Credit: iStockphoto)

Arts & Culture

Explore the unique pattern designs that have been passed down from generation to generation.

May 20, 2024

Text: Sawasdee

3 min read

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Embroidery in Hungary is considered a form of folk art known all over the world for its beauty and sophistication which requires an eclectic range of craftsmanship and technical expertise. Both embroidery and earthenware, in addition to wood carving, stucco work and weaving have been passed down from generation to generation – all of which reflect the cultural heritage of Hungary. Hungarian embroidery is recognized throughout the world for its intricate pattern designs and techniques, all of which are unique to this country.

Colorful floral patterns on clothes worn by young Hungarian women (Photo Credit: iStockphoto)
Colorful floral patterns on clothes worn by young Hungarian women (Photo Credit: iStockphoto)

Hungarian embroidery has become famous globally for its beauty and unique patterns thanks to the success of the Folk Art Exhibition (Magyar Népművészeti Kiállítás) held at the National Gallery in 1886 in Budapest. Since then, it has become a cultural symbol representing ancient traditions of Hungary’s indigenous people and cultural heritage of more than 20 regions in the country. The most popular embroidered fabric products are Matyó, Kalocsa and Mezőkövesd.

Embroidery patterns of the Matyó community (Photo Credit: iStockphoto)
Embroidery patterns of the Matyó community (Photo Credit: iStockphoto)

The Hungarian art of embroidery


Matyó is a traditional art of embroidery unique to the Matyó community in the northeastern region of Hungary. It features patterns in the form of flowers, leaves, and geometric shapes. Colors used in the said patterns are red, green, yellow, blue, and black – on either white or black clothes. A solid embroidery technique or Satin stitch, which is similar to the embroidery of Kalocsa in the south of Hungary, depicts florals, plants or geometric patterns using bright colors. With a white or black canvas, solid embroidery techniques are paired with embroidery or cutwork and used commonly for decorating clothing apparel, shawls, tablecloths, and napkins as such.

Matyó embroidery (Photo Credit: iStockphoto)
Matyó embroidery (Photo Credit: iStockphoto)
Kalocsa embroidery (Photo Credit: iStockphoto)
Kalocsa embroidery (Photo Credit: iStockphoto)

The embroidery of the Matyó people was inscribed on the Representative List of the Intangible Cultural Heritage of Humanity from UNESCO on 5 December 2012 at the 7th meeting of the Intergovernmental Committee for the Safeguarding of the Intangible Cultural Heritage, Paris, France. This award is given to cultural heritage that is outstanding and worthy of conservation.


Matyó Festival


Visitors can admire the beauty of traditional Matyó embroidery at the Matyó Museum in Mezőkövesd, about 130 kilometers from Budapest.

It is open daily from 9:00 to 17:00 (April to October) and 10:00 to 16:00 (November to March).

There are three ways to get to this museum:
Car: Drive from Budapest along M3 to Gyöngyös, then turn onto M24 to Mezőkövesd, approximately 1.5 hours.
Train: Take a direct train from Keleti train station in Budapest to Mezőkövesd, which takes about 2 hours.
Bus: The bus ride from Budapest Népliget train station to Mezőkövesd takes about 2.5 hours.

The Matyó Museum in Mezőkövesd (Photo Credit: Facebook: Matyó Muzeum)
The Matyó Museum in Mezőkövesd (Photo Credit: Facebook: Matyó Muzeum)
Embroidery cloths from the Matyó Museum in Mezőkövesd (Photo Credit: Facebook: Matyó Muzeum)
Embroidery cloths from the Matyó Museum in Mezőkövesd (Photo Credit: Facebook: Matyó Muzeum)

Where can I shop for Hungarian embroidery?


In Mezőkövesd, Matyó embroidery can be purchased at the Matyó Museum and the Matyó folk art market. In Budapest, it can be bought at the Hungarian National Museum and the Museum of Applied Arts – in addition to souvenir shops such as the Hungarian Folk Art Shop and the Great Market Hall, the largest and oldest market in Budapest; and Hunyadi Square market, another old Hungarian market selling a variety of products. Both markets are open every Monday to Saturday (except Sundays). The price of embroidered fabrics varies, depending on quality, size and rarity of patterns.

Various kinds of Matyó embroidery (Photo Credit: iStockphoto)
Various kinds of Matyó embroidery (Photo Credit: iStockphoto)

Inspired to visit Hungary? Thai Airways, in cooperation with Star Alliance partner provide daily flight from Bangkok to Budapest via Istanbul.

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